Fujifilm Pro 400H
The beloved Fuji portrait film — discontinued but not forgotten
Color Palette
Cool, pastel palette — ethereal softness
Specifications
| Manufacturer | Fujifilm (Japan) |
| Film Type | Color negative |
| ISO Speed | 400 |
| Process | C-41 |
| Grain | Fine — Fuji Sigma grain technology |
| Exposure Latitude | Wide and forgiving, best slightly overexposed |
| Color Palette | Cool, pastel — soft tones with excellent skin rendition |
| Available Formats | Discontinued — was 35mm, 120 |
Reciprocity Failure Calculator
When exposures exceed one second, Fujifilm Pro 400H requires additional time to compensate for reciprocity failure. This calculator remains useful for photographers shooting remaining expired stock.
Push & Pull Processing
Pro 400H performed best at box speed or slightly overexposed. It handled push and pull processing similarly to other professional color negative films. For remaining expired stock, overexposing is recommended to compensate for age-related speed loss.
| Rating | Effective ISO | Stops | Notes |
|---|---|---|---|
| Pull −2 | 100 | −2 | Very soft, pastel rendering — dreamy portraits |
| Pull −1 | 200 | −1 | Smoother tones, popular for golden hour portraits |
| Box Speed | 400 | 0 | Normal development |
| Push +1 | 800 | +1 | Slight grain increase, cooler tone shift |
| Push +2 | 1600 | +2 | Noticeable grain, increased contrast |
| Push +3 | 3200 | +3 | Heavy grain, significant contrast — rarely used |
Character & Personality
Grain
Fine grain using Fuji's Sigma grain technology, their equivalent of Kodak's T-GRAIN. The RMS granularity rating of 4 was comparable to Fuji Superia 400, though some photographers noted it appeared slightly coarser than Portra 400 in direct comparisons. In 120 format, grain was essentially invisible.
Exposure Latitude
Wide and forgiving, typical of professional color negative films. Pro 400H handled 2-3 stops of overexposure and 1-2 stops of underexposure well. It performed best when slightly overexposed, which produced smoother tones and better color rendition.
Color Palette
Soft, pastel tones with a slightly cool/neutral color palette compared to Kodak Portra's warmth. Known for excellent skin tone reproduction with a cooler bias than Portra. Blues and greens were more prominent in the Fuji palette. The film excelled under mixed lighting and fluorescent light thanks to its unique fourth color-sensitive layer technology, which Fujifilm developed specifically for accurate color reproduction under challenging lighting conditions. The "Fuji look" influenced countless digital presets and filters.
Best Suited For
- Portrait photography with cool, neutral palette
- Wedding photography — beloved by wedding photographers worldwide
- Fashion and editorial work
- Mixed or fluorescent lighting situations
- Outdoor photography where cool, pastel tones are desired
Available Formats & Pricing
| Format | Approx. Price |
|---|---|
| Expired stock (35mm) | $30-60+ USD (collector pricing) |
| Expired stock (120) | $25-50+ USD (collector pricing) |
Prices reflect discontinued/collector market only. Fresh stock is no longer available. Current as of early 2026.
Development Notes
Standard C-41 processing — no special handling required. For expired stock, rate at box speed or slightly overexpose; cold-stored stock holds up reasonably well. The fourth layer technology means color correction behavior may differ from Kodak films in post-processing. Expired stock may show color shifts, especially if not stored in cold conditions. Some labs report inconsistent results from very old or improperly stored stock. Fujifilm announced the discontinuation of Pro 400H in January 2021 in both 35mm and 120 formats across all markets, citing difficulty in procuring key raw materials. As of mid-2025, Fujifilm confirmed the film has not returned despite website listing errors.
Sources & Further Reading
Manufacturer Data
- Fujifilm Pro 400H Technical Data Sheet (manufacturer data)
Sample Photos
Reviews & Resources
- The Darkroom — Fujifilm Pro 400H Review (lab review)
- PetaPixel — Fujifilm Discontinues Pro 400H (news article)
- 35mmc — Fujifilm Pro 400H Review
Shoot Fujifilm Pro 400H with TLR Companion
TLR Companion is a free light meter app with built-in reciprocity correction for Fujifilm Pro 400H and 21 other film stocks. Meter your exposures accurately with camera-specific settings for 48 TLR cameras.